By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

PENNSAUKEN, NJ — (September 1, 2026) — Williams Trading Co. has announced the passing of company founder and longtime adult industry pioneer Bob Pyne Sr. at the age of 88, marking the loss of one of the early entrepreneurs who helped build the modern pleasure products distribution business.




Pyne founded Williams Trading more than 55 years ago in Pennsauken, New Jersey, eventually transforming the family business into one of the industry’s leading distributors of pleasure products and lubricants.

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Williams Trading Remembers Founder Bob Pyne Sr.

Bob started Williams Trading Co. over 55 years ago in Pennsauken, New Jersey, building the company from the ground up — beginning as a full-time entrepreneur in projector movies and film reels, and later growing the business into one of the industry’s leading distributors of novelties and lubricants.

Bob was there at the very beginning of the adult entertainment industry, standing alongside fellow pioneers in the fight for equality, free speech, and fair treatment for a business that was not yet widely accepted. The battles he fought and the ground he broke helped pave the way for the thriving industry we know today.

In 2019, Bob was honored with induction into the StorErotica Hall of Fame in recognition of his lifetime of contributions to the adult industry — a fitting tribute to a career spent building relationships, mentoring the next generation, and championing this business through its hardest days.




He led Williams Trading with vision and heart, and lived to see the company he built carried forward by his own family — with his six children taking on leadership across every part of the business, from warehouse operations to e-commerce and purchasing. Even as he stepped back from day-to-day operations, he remained close to the company, attending family strategy meetings and offering guidance until the end.

Bob’s legacy lives on not only in the company that bears his family’s name but also in the industry he helped shape and the countless people whose lives and livelihoods he touched along the way.

With deepest sympathy, The Williams Trading Family




JRL CHARTS Extends Its Condolences to the Pyne Family

The Publisher, Editorial Staff and Management of JRL CHARTS extend our deepest condolences to the Pyne family and the entire Williams Trading team on the passing of Bob Pyne Sr. Williams Trading has been a valued Platinum Sponsor of JRL CHARTS since 2016, and throughout that relationship we have been proud to support and report on a company whose history is inseparable from the growth of the pleasure products industry. We join Bob’s family, friends, colleagues and generations of industry professionals in honoring his extraordinary legacy and the business he built more than five decades ago.

Stay with JRL CHARTS B2B Pleasure Products News for continuing coverage of the people, companies and pioneers whose leadership helped build today’s global pleasure products industry.




Andy Powell
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