By: Andy Powell – Senior Correspondent | B2B Pleasure Products News
LAS VEGAS, NV — (June 15, 2026) — Lovehoney Group has announced the appointment of industry veteran Simon Smith as its new Sales Director for the Americas, marking his return to the company following a pivotal period in its business evolution.
According to company representatives, Smith previously played a key role in guiding the organization’s B2B operations during major milestones that saw the business transition from We-Vibe to WOW Tech and ultimately become Lovehoney Group in 2021.
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The appointment reinforces Lovehoney Group’s commitment to expanding retail partnerships, strengthening customer relationships, and supporting continued growth across North and South America.
Familiar Leadership Returns
Lovehoney Group Sales and Marketing Director Stephanie Keating welcomed Smith’s return and highlighted his longstanding impact on both the company and its retail partners.
“We are absolutely thrilled to welcome Simon back to the Lovehoney Group family,” said Lovehoney Group Sales and Marketing Director Stephanie Keating. “Simon isn’t just an incredible commercial strategist; he’s a deeply respected colleague and friend to many of us and our retail partners. The entire team has missed his energy and expertise, and having him back at the helm of our North American B2B business feels incredibly natural. We’re excited for this next chapter together.”
Industry observers note that Smith’s extensive experience within the pleasure products sector positions him well to help drive strategic growth initiatives while further developing the company’s retailer-focused programs throughout the Americas.
Focus on Growth and Retail Partnerships
Smith expressed enthusiasm about returning to the organization and working alongside the company’s sales, marketing, and retail teams.
“Returning to LHG feels like coming home. I am excited to once again work with a great company, an exceptional sales and marketing team, and a loyal customer base that has always been at the heart of the business. Together, we have tremendous opportunities ahead, and I look forward to helping drive growth, strengthen partnerships, and create value for our customers.”
The appointment comes as Lovehoney Group continues to expand its market presence through innovation, strategic partnerships, and retailer support initiatives designed to help specialty retailers meet evolving consumer demand.
With Smith now leading sales efforts across the Americas, the company is positioning itself to further strengthen its relationships with distributors, retailers, and business partners throughout the region.
For additional information, visit LovehoneyGroup.com.
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