By: Andy Powell – Senior Correspondent | Men’s Sexual Wellness News
SAN DIEGO, CA — (May 27, 2026) — Award-winning Dr. Tush’s Natural Products and Falcon | NakedSword have officially teamed up for a new PRIDE Month marketing campaign that blends LGBTQ lifestyle entertainment with premium men’s sexual wellness products.
Beginning this month, customers who purchase Dr. Tush’s bestselling “After Butt Play” recovery gel will receive a complimentary 30-day membership to NakedSword Network, one of the most recognized LGBTQ streaming entertainment platforms in the industry.
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The promotional rollout also introduces newly redesigned PRIDE-inspired packaging for the After Butt Play formula, featuring a bold rainbow gradient design created to celebrate inclusivity, confidence, and self-care within the LGBTQ community.
Dr. Tush’s says the partnership was designed to bring together wellness, recovery, and pleasure-positive branding into one consumer-focused campaign ahead of summer travel, PRIDE celebrations, and increased retail demand.
Originally developed as a soothing aftercare formula for anal wellness and skin recovery, After Butt Play has become one of the brand’s fastest-growing products among consumers seeking comfort and cooling relief after intimate activity, stretching, or prolonged sessions.
Dr. Tush’s and Falcon | NakedSword Spotlight LGBTQ Wellness Through PRIDE Partnership
“At Dr. Tush’s, we believe pleasure and aftercare go hand in hand. Exploration should feel exciting, empowering, and supported from beginning to end,” said Alex Gay, Minister of Mischief of Dr. Tush’s.
“That’s why we’re proud to partner with Falcon | NakedSword, a brand that has built such a strong connection with the LGBTQ+ community and continues to champion sexual expression and authenticity. As part of our Pride campaign, we’re excited to celebrate inclusivity, self care, and sexual wellness by pairing our premium aftercare products with complimentary access to NakedSword.com.
Together, we’re creating an experience that encourages people to explore confidently, recover comfortably, and embrace pleasure without compromise.”
The collaboration also marks a major cross-promotional effort between LGBTQ wellness and streaming entertainment brands as companies increasingly look for integrated campaigns tied to PRIDE Month and direct-to-consumer engagement.
“Falcon | NakedSword believes strongly in partner marketing and cross-brand promotions. It’s an essential part of our business strategy, and we’re always looking to collaborate with innovative companies like Dr. Tush,” said Toby J Morris, VP Business Development & Marketing, Falcon | NakedSword.
“Whether through media placements, custom content, product integrations, or larger-scale promotional campaigns, we look for opportunities to align with complementary brands and connect with wider audiences in meaningful ways.
We’re especially excited that Dr. Tush is introducing this partnership as part of its Pride campaign by giving customers a free month of NakedSword.com. In addition to spotlighting their sexual wellness and pleasure products, the promotion gives customers complimentary access to more than 45,000 diverse scenes created to satisfy a wide range of sexual fantasies and interests.”
Originally developed as a soothing aftercare formula for anal wellness and skin recovery, After Butt Play has become one of the brand’s fastest-growing products among consumers seeking comfort and cooling relief after intimate activity, stretching, or prolonged sessions.
Powered by a Hydrogel-based formula and enriched with peppermint oil, the water-based solution delivers a cooling sensation designed to help calm irritation, reduce redness, and refresh sensitive skin areas after play. The formula is compatible with toys and condoms and absorbs quickly without leaving a heavy residue.
Dr. Tush’s has continued expanding its footprint in the sexual wellness category following major visibility gains earlier this year, including industry recognition for innovation in men’s pleasure and wellness products.
The company’s PRIDE-themed redesign arrives at a time when LGBTQ-focused wellness branding is seeing significant growth across both online and brick-and-mortar retail channels.
Dr. Tush’s unveils its new PRIDE Edition packaging for the bestselling After Butt Play wellness formula ahead of Summer and PRIDE Month 2026 campaigns.
Meanwhile, the award-winning Falcon | NakedSword’s involvement adds an entertainment-driven incentive that retailers can use to boost consumer engagement during PRIDE Month promotions and summer merchandising campaigns.
The new campaign is expected to appear across participating online retailers, promotional bundles, and social media campaigns throughout the summer season.
For retailers, the collaboration provides a timely cross-promotional opportunity that combines wellness, LGBTQ lifestyle branding, and value-added membership incentives into one integrated PRIDE campaign.
Follow Dr. Tush’s:
Official Website | Instagram | X (Formerly Twitter)
Follow Falcon|NakedSword:
Instagram @officialmenoffalcon | TikTok @nkdsword | YouTube @falconnakedsword
Retailers can get B2B ordering information by visiting Dr. Tush’ Official B2B Platform.
Stay with JRL CHARTS Sexual Health and Wellness and Pleasure Products News for the latest innovations shaping the future of men’s wellness products and intimate care solutions.
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