PinkCherry ‘Scream Your Own Name’ Campaign

By: Andy Powell – Senior Correspondent | B2B Pleasure Products News

LAS VEGAS — (April 29, 2026) — PinkCherry is making a bold move into mainstream visibility with the launch of its new ‘Scream Your Own Name’ campaign, a multi-million dollar initiative designed to expand brand awareness and normalize conversations around personal wellness and intimacy.

According to company representatives, the campaign includes a wide-reaching media rollout featuring more than 20 billboard placements across major U.S. markets, including New York, Chicago, and Philadelphia. The initiative also extends into audio with a national podcast advertising strategy through iHeartRadio, including premium placements and integrations with high-profile personalities such as Chelsea Handler.

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The campaign is further supported by a comprehensive digital advertising push, reinforcing PinkCherry’s presence across online platforms and strengthening its connection with modern consumers.

“This is about showing up where attention already lives,” said PinkCherry CEO Daniel Freedman. “We’ve built a strong digital business, but this investment allows us to extend beyond it, bringing the brand into the real world and making the conversation around pleasure more visible, more open, and more normalized.”

Freedman emphasized that the campaign reflects broader shifts within the marketplace, where consumer attitudes continue to evolve.

“This isn’t just a campaign, it’s a signal of where the category is heading,” he added. “Consumers are more confident, more informed, and less willing to settle. We’re investing behind that shift at scale.”

For retailers, distributors, and industry stakeholders, PinkCherry’s latest initiative highlights the continued convergence of digital-first brands with traditional advertising channels—an approach that signals long-term confidence in category growth and mainstream adoption.

The campaign positions PinkCherry as a leading voice in the ongoing transformation of the sexual wellness and pleasure products sector, where branding, accessibility, and consumer engagement are increasingly driving market expansion.

Stay with JRL CHARTS – B2B Pleasure Products News for the latest on retail marketing strategies, industry growth, and brand expansion across the global sexual wellness marketplace.