JOCK Lubricants by XR Brands Target Retail Growth

By: Andy Powell — Senior Correspondent | B2B Sexual Wellness News

HUNTINGTON BEACH, CA — (March 31, 2026) — XR Brands expands its sexual wellness portfolio with two strategically positioned SKUs under its JOCK brand: JOCK Premium Water-Based Lubricant and JOCK Extra Creamy Water-Based Lubricant, both offered in value-driven 8 fl. oz. formats designed for strong retail performance.

Positioned for broad distribution across adult specialty, mass retail, and eCommerce channels, the dual-SKU strategy allows retailers to capture both functional and experience-driven buyers within the growing personal lubricant category.

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Premium SKU Targets Everyday Retail Demand

The JOCK Premium Water-Based Lubricant is positioned as a flagship, high-turn SKU designed to meet everyday consumer needs with a clean, versatile formulation.

JOCK Premium water-based lubricant 8oz bottle by XR Brands with black label packaging

JOCK Premium Water-Based Lubricant delivers a smooth, non-tacky glide with universal compatibility across toys and latex. (Product image)

Delivering a smooth, non-tacky glide, the formula supports a wide range of applications while maintaining compatibility with toys and latex products — making it an ideal cross-sell item alongside condoms, personal massagers, and wellness accessories.

Its paraben-free formulation, combined with a short, transparent ingredient list and Made in the USA labeling, aligns with current consumer demand for clean-label personal care products.

The 8 oz bottle format further strengthens shelf appeal, as larger-format lubricants consistently outperform smaller SKUs in repeat purchase behavior and perceived value.

Extra Creamy SKU Targets Niche Demand Segment

Complementing the Premium SKU, JOCK Extra Creamy Water-Based Lubricant is engineered to serve a distinct consumer segment seeking a thicker, more visually differentiated texture.

JOCK Extra Creamy water-based lubricant 8oz bottle with white creamy formula by XR Brands

JOCK Extra Creamy Water-Based Lubricant offers a thick, white formula designed for enhanced texture and specialized consumer demand. (Product image)

The white, creamy formulation provides a unique sensory experience that appeals to buyers prioritizing realism and texture over standard functionality.

Rather than competing with the Premium formula, the Extra Creamy SKU expands category coverage — allowing retailers to address both mainstream and niche demand segments without product overlap.

This differentiation strategy supports stronger basket-building opportunities and improved category performance at retail.

Dual-SKU Strategy Drives Retail Efficiency

By offering both SKUs under the same brand umbrella, XR Brands enables retailers to:

Capture multiple buyer profiles within a single product category
Increase average order value through complementary product placement
Strengthen shelf presence with cohesive branding
Improve repeat purchase rates with large-format sizing

Both SKUs are packaged in clean, shelf-ready designs with bold branding that performs effectively in both brick-and-mortar and digital storefront environments.

Product Specifications (Retail Ready)

JOCK Premium Water-Based Lubricant

Volume: 8 fl. oz. / 240 mL
Formula: Water-based
Features: Paraben-free, non-tacky, clean-label
Compatibility: Toy-safe, latex-safe, condom-safe
Made in USA

JOCK Extra Creamy Water-Based Lubricant

Volume: 8 fl. oz. / 240 mL
Formula: Water-based, extra creamy
Texture: White, creamy
Compatibility: Toy-safe, latex & polyisoprene safe
Note: May stain fabrics

Case Pack: 24 units (both SKUs)

Retail Positioning & Category Outlook

As the sexual wellness category continues to expand into mainstream retail channels, multi-SKU strategies like JOCK Premium and Extra Creamy are becoming essential for maximizing shelf efficiency and consumer reach.

The combination of value sizing, clean formulations, and targeted segmentation positions XR Brands to compete effectively in a category increasingly driven by repeat purchase behavior and brand trust.

For B2B Ordering information, contact:

XR Brands
Toll-Free: 1-888-261-4181
Fax: 1-714-847-9008
Email | Corporate Website | Facebook | X (Twitter)

East Coast News (ECN)
Toll-Free: 1-800-999-2483
Fax: 1-609-426-4451
Corporate Website | Email | Facebook | Instagram

Eldorado
Toll-Free: 1-800-525-0848
International: 1-303-444-4622
Corporate Website | Elevate-U
Email | Facebook | X (Twitter) | YouTube

Williams Trading Co.
Toll-Free: 1-800-423-8587
International: 1-856-662-3344
Corporate Website | WTU Learn
Email | Facebook | X (Twitter) | YouTube

Stay with JRL CHARTS for the latest in B2B sexual health and wellness products, retail strategy insights, and the brands driving growth across the global pleasure products market.