By: Michael Jacobs, Senior Correspondent | K-Pop Music News
LAS VEGAS — (March 10, 2026) — Rising TikTok influencer and pop artist Mad Tsai is capturing global attention with his darkly cinematic “BITE” Official Music Video, which has surpassed one million views since its debut on October 30, 2025.
The haunting visual blends horror aesthetics, gothic romance, and LGBTQ storytelling, introducing fans to a bold new artistic era for the singer-songwriter. Tsai described the concept behind the video as a “horror movie about gay vampires,” merging supernatural imagery with themes of desire, temptation, and forbidden attraction.
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“BITE” also highlights Tsai’s growing creative control as an artist. The singer confirmed that he personally wrote the treatment for the music video, shaping the dark narrative that unfolds throughout the project.
The story follows a mysterious romantic encounter that quickly turns dangerous, echoing the song’s seductive lyrics about obsession and irresistible attraction. The visual concept draws inspiration from Boys’ Love (BL) storytelling, a genre that has exploded in popularity among global LGBTQ and Asian pop culture audiences.
Since its release, Tsai has actively promoted the video across TikTok and Instagram, where his massive social following continues to drive viral engagement.
Watch the official “BITE” music video below.
Mad Tsai
Official Website
Follow Mad Tsai:
Instagram | TikTok | X (Formerly Twitter) | YouTube
Production Credits
Concept / Creative Direction: Mad Tsai
Director of Photography: Jay Fang
Editor: Stefano Lee
Choreographer: Chris Aguirre
Dancers:
Joshua Jay Jackson
Nick Young
Tino M. Bernardo
Ronnell Jared Perryss
Production House: AMBIENCE
Executive Producer: Downy Jung
Producer: Minye Cho
Line Producer: Aryan Gupta
1st Assistant Director: Daniel Rodgers
Production Assistants:
Jesse Berger
Ryan Lee
Desiree Salaver
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For the latest K-Pop music videos, LGBTQ pop artists, and global music discoveries, stay tuned to JRL CHARTS Gay Music News — the discovery engine for viral LGBTQ and international music culture.
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