By: Andy Powell – Senior Correspondent – B2B Retail News
NAPA, CA — (March 4, 2026) – Sexual wellness distributor Vibratex has appointed industry veteran Kerrie McKinnon as its new Retail Specialist, a move designed to strengthen retailer education, improve product sell-through, and expand the global presence of the iconic Magic Wand brand.
The strategic hire reflects Vibratex’s continued focus on supporting adult specialty retailers, sexual wellness boutiques, and international distributors with deeper product knowledge, marketing support, and merchandising strategies that drive stronger retail performance.
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With more than two decades of experience in the pleasure products industry, McKinnon brings a deep understanding of both the retail floor and wholesale distribution landscape, positioning her to help retailers maximize the performance of one of the most recognizable sexual wellness brands in the world.
According to Vibratex, McKinnon will play a key role in increasing reseller awareness and retail sell-through of Magic Wand products throughout North America, while also supporting regional growth initiatives across Australia, where demand for premium wellness products continues to expand.
Beyond product promotion, McKinnon’s role will also include retailer training, marketing strategy collaboration, and education initiatives designed to help specialty stores better position Magic Wand products for modern wellness-focused consumers.
“I am genuinely thrilled to join the Vibratex team and represent Magic Wand,” McKinnon said. “Having worked in the industry for over two decades, I’ve had the privilege of witnessing its evolution firsthand. I look forward to driving continued growth, innovation, and recognition for everything Magic Wand stands for.”
Vibratex CEO Ken Herskovitz welcomed the appointment, noting the value McKinnon brings to the company’s retail support strategy.
“This is a very exciting announcement for us,” Herskovitz said. “We’ve known and admired Kerrie for a long time, and I’m so pleased to have had the opportunity to invite her to our team.”
The Magic Wand brand has remained a staple in the sexual wellness retail sector for decades, known for its powerful performance and strong brand recognition among both retailers and consumers. With growing demand for premium wellness products worldwide, Vibratex continues to invest in initiatives that help retailers educate customers, increase product visibility, and drive sustainable store revenue.
Retailers interested in learning more about the Magic Wand product lineup can visit MagicWandOriginal.com.
For the latest developments shaping the sexual wellness retail industry, distributor strategy, and B2B pleasure product innovation, stay connected with JRL CHARTS B2B Retail News — the global authority covering the brands, executives, and products driving growth across the adult specialty retail market.
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