By: Andy Powell — Senior Correspondent | Sexual Health and Wellness News

WASSERBILLIG, Luxembourg — (March 2, 2026) — Premium intimacy brand pjur has announced the debut of its latest men’s wellness innovation, pjur Man Lust, a stimulating pleasure gel formulated with spilanthol.





According to the company’s R&D division, spilanthol is designed to activate within seconds, delivering a distinctive tingling sensation engineered to last up to 15 minutes. The formulation is positioned as a versatile addition to modern men’s wellness routines.

Whether used independently or incorporated into partnered experiences, pjur states that Man Lust is designed to support exploration of heightened sensory stimulation while maintaining the brand’s premium quality standards.

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pjur CEO Alexander Giebel emphasized the company’s commitment to responsible development and performance-driven innovation.

“pjur has always stood for innovation, uncompromising quality, and responsible development,” said Giebel. “With pjur Man Lust, we are introducing a contemporary product that reflects exactly these values. It combines a premium formulation with proven effectiveness and a new level of enjoyment tailored specifically to men.”

The North American rollout begins March 22, with pre-orders currently available. Industry buyers and retail partners can expect distribution across specialty wellness channels.

Retailers can get more information on pjur Man Lust by calling +352 – 748989 | Fax: +352 – 748990 | EMAIL

Follow pjur: Corporate Website | Facebook | Instagram | X (Formerly Twitter)

Stay tuned to JRL CHARTS Sexual Health and Wellness News for continued coverage of premium formulation launches, B2B retail innovations, and global intimacy market trends.




Andy Powell
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