pjur ORGANIC Care Receives Vegan Trademark

By: Andy Powell, Senior Correspondent | Wellness Products News

WASSERBILLIG, Luxembourg — (February 27, 2026) — pjur ORGANIC Care has been officially awarded the internationally recognized Vegan Trademark by The Vegan Society, confirming that the fragrance-free intimate cream is free from animal-derived ingredients and developed without animal testing.

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The certification marks a significant milestone for the premium intimate wellness brand and reinforces pjur’s ongoing commitment to responsible product development within the personal care sector.

pjur ORGANIC Care is part of the brand’s expanding ORGANIC range and is formulated to support skin elasticity, soothe sensitive areas, and provide long-lasting hydration. The cream is designed for consumers seeking gentle, skin-compatible care options with transparent ingredient standards.

“Receiving the Vegan Trademark from The Vegan Society for pjur ORGANIC Care is an important milestone for pjur,” said Alexander Giebel, CEO and Founder of pjur. “It underlines our commitment to developing premium intimate care products that take responsibility for people, animals and the environment.”

Internationally Recognized Certification

The Vegan Trademark, issued by The Vegan Society, is regarded as one of the most widely recognized global certification marks for vegan products. It verifies that certified products contain no animal-derived ingredients and are not tested on animals at any stage of development.

For wellness brands operating in the premium segment, third-party certifications such as the Vegan Trademark play an increasingly important role in meeting consumer expectations around sustainability, transparency, and ethical sourcing.

Expanding the pjur ORGANIC Range

pjur ORGANIC Care complements other products in the ORGANIC line, including:

pjur ORGANIC Touch, a water-based lubricant formulated for moisture support and compatible with latex and polyisoprene condoms, as well as intimate wellness devices.
pjur ORGANIC Fresh, a fragrance-free refreshing foam designed for external intimate cleansing, offering a leave-on formula suitable for on-the-go use.

Together, the range reflects a harmonized approach to natural, vegan-focused intimate care solutions tailored for modern wellness consumers.

As consumer demand for plant-based, cruelty-free personal care products continues to expand globally, certifications such as the Vegan Trademark position brands like pjur at the forefront of ethical product innovation within the intimate wellness category.

Retailers can get more information on pjur by calling +352 – 748989 | Fax: +352 – 748990 | EMAIL

Follow pjur: Corporate Website | Facebook | Instagram | X (Formerly Twitter)

For continued coverage of premium wellness product innovation, certification developments, and industry leadership updates, stay with JRL CHARTS — the trusted authority in sexual wellness and specialty retail news.