By: Michael Jacobs, Senior Correspondent | Men’s Fashion News





NEW YORK, NY — (February 26, 2026) — The global fashion spotlight turns once again to Jung Kook as he headlines the Spring 2026 denim campaign from Calvin Klein, part of PVH Corp.. Directed and shot by acclaimed photographer Mert Alas, the new campaign reintroduces ’90s-inspired denim silhouettes with a modern, performance-driven edge — reinforcing Calvin Klein’s position at the intersection of music, culture and elevated basics.

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Named a Calvin Klein global ambassador in 2023, Jung Kook has already delivered two high-impact denim and underwear campaigns for the brand. Spring 2026 marks his third collaboration — and arguably the most style-focused yet — placing classic jeans and outerwear front and center.

90s Denim Reimagined for 2026

The Spring 2026 collection leans heavily into nostalgic denim cuts including the ’90s Straight and Baggy Jeans, paired with a refreshed Trucker Jacket silhouette. True to the brand’s DNA, the lineup also features logo tees, relaxed bombers and elevated casual staples designed for everyday wear.

Pricing ranges from $49 to $499, positioning the collection as both accessible and premium — a formula that continues to drive global retail demand. The full collection is now available through Calvin Klein retailers and at calvinklein.com.

For fashion retailers and trend analysts, the return of looser denim silhouettes signals continued consumer appetite for relaxed tailoring and retro-inspired fits — a direction that aligns with broader Gen Z and millennial buying patterns worldwide.

A Campaign Fueled by Music and Movement

The campaign video follows Jung Kook through a record shop and a storm-lined seaside setting, visually merging fashion and performance. Soundtracking the journey are a string-heavy instrumental, “Nocturne No. 2 in Eb” by Jonathan Starkey, and the energetic classic “Footloose” by Kenny Loggins.

A playful cameo from Rosie Perez adds personality to the narrative, reminding Jung Kook that the record store isn’t exactly a dance floor — even if his stage presence suggests otherwise.

“I love Calvin Klein jeans because they’re designed to be lived in,” Jung Kook said in a statement. “The looks I wore for this campaign nod to ’90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”

The campaign underscores Calvin Klein’s long-standing strategy of pairing global music icons with timeless denim — a formula that continues to resonate across North America, Europe and Asia-Pacific markets.

BTS Comeback Amplifies Global Impact

Beyond fashion, Jung Kook is entering one of the busiest periods of his career. BTS is set to return next month following a nearly four-year hiatus during which members completed mandatory military service in South Korea. Their new album, ARIRANG, arrives March 20, with a world tour launching shortly after in Goyang.

The timing of Calvin Klein’s Spring 2026 rollout strategically aligns with BTS’s comeback momentum, amplifying global exposure and retail visibility. For men’s fashion retailers and trend watchers, the collaboration reinforces how K-Pop continues to shape international style narratives — from streetwear to luxury denim.

Watch the Campaign




Calvin Klein’s Spring 2026 denim campaign starring Jung Kook is now live worldwide, reinforcing the brand’s authority in modern men’s fashion while tapping into the cultural power of music, nostalgia and global fandom.




Production companies: Calvin Klein

Calvin Klein: Official Website

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Distributed by: PVH Corp.
Country of Origin: United States
Language: English
Copyright © 2026 Calvin Klein/PVH Corp.

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Michael Jacobs
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