Williams Trading February 20 New Arrivals

By: Andy Powell, Senior Editor | B2B Trade Industry News

LAS VEGAS — (February 20, 2026) — Williams Trading Co. has released its latest New Arrivals catalog for February 20, delivering a fresh wave of intimate wellness inventory to specialty retailers nationwide.

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The weekly digital showcase highlights expanded product selections across key retail-performing categories, including personal massagers, lubricants, wellness accessories, and intimate lifestyle essentials from established and emerging brands.

As one of North America’s leading distributors in the specialty retail sector, Williams Trading continues to provide retailers with streamlined access to inventory backed by merchandising support and consistent release cycles.

Retail Inventory Highlights

This week’s digital catalog introduces:

New intimate wellness devices
Personal lubricants and topical enhancements
Retail-packaged accessories
Brand-forward display-ready items
Counter-friendly and impulse-focused SKUs

Williams Trading Co February 20 2026 digital catalog showcasing new wholesale inventory for specialty retailers

Williams Trading Co February 20 new arrivals digital catalog featuring wholesale inventory updates for retailers.

Altitude Intimates Live Stream Reminder

In addition to the weekly release cycle, Williams Trading is also preparing for its Altitude Intimates Digital New Release Show, scheduled for March 23–24, 2026 in Las Vegas.

The livestream event will spotlight leading brands across the wellness and intimate lifestyle sectors, offering retailers:

Early access previews
Product demonstrations
Brand partner insights
Direct distributor engagement

Williams Trading Live Stream Altitude Intimates event commercial for adult retailers and wholesale buyers, part of JRL CHARTS industry coverage

Williams Trading promotes its Live Stream Altitude Intimates showcase for adult retailers and buyers, presented by JRL CHARTS.

JRL CHARTS previously covered the announcement of the 2026 Altitude Intimates Live Stream featuring 24 top brands, reinforcing Williams Trading’s continued commitment to retail-driven programming and digital engagement.

B2B Ordering & Inventory Access

Retailers may access the full February 20 digital catalog through Williams Trading’s official B2B ordering platform.

The distributor continues to emphasize:

Fast fulfillment
Competitive wholesale pricing
Category growth insights
Reliable weekly new release scheduling

With specialty retail evolving rapidly in 2026, structured inventory rollouts like this provide merchants with predictable restocking cycles and promotional planning advantages.

Retailers can expect continued emphasis on packaging presentation, product education support, and cross-category merchandising opportunities — all critical to maximizing sell-through and in-store engagement.

How to Register

Retailers can register through Williams Trading’s official Zoom event platform for secure, whitelist-approved access to all sessions, promotions, and interactive features.

PLUS: Tap into Williams Trading Co.’s Drop Shipment Program to streamline fulfillment and boost your online catalog with zero warehousing costs.

Contact Williams Trading Co.

Toll-Free (USA): 1-800-423-8587
International: +1-856-662-3344
B2B Website: WilliamsTradingCo.com

Stay Connected: Corporate Website | Facebook | X (Formerly Twitter) | YouTube | Vimeo

For continued B2B distribution updates, retail product intelligence, and industry-driven inventory coverage, stay with JRL CHARTS — the trusted news source for sexual wellness professionals and specialty retailers worldwide.