MODUS VIVENDI Mohair Line FW26 Collection

By: Michael Jacobs – Senior Editor | JRL CHARTS – Men’s Fashion News

THESSALONIKI, GREECE — (February 18, 2026) — MODUS VIVENDI is positioning its new Mohair Line as a high-impact FW26 retail driver, combining tactile luxury, bold texture layering, and sustainability-forward messaging designed to resonate with modern menswear consumers.

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For specialty boutiques, fashion-forward underwear retailers, and premium e-commerce buyers, the Mohair Line delivers something increasingly valuable in the FW category: visual differentiation at point-of-sale combined with comfort-driven repeat purchase potential.

A Texture-Forward Collection Built for Merchandising Impact

Crafted from a knitted soft mohair-look fabric with a fuzzy, plush finish, the Mohair Line introduces warmth and tactile appeal that aligns perfectly with fall/winter buying cycles. The collection spans underwear and lifestyle apparel pieces, offering retailers cohesive merchandising options across multiple price tiers.

Soft mohair-inspired knits
Iridescent snake-print contrasts
Cable-knit detailing
Suede-inspired finishes
Sheepskin texture accents

This layered material approach creates strong rack presence—critical for brick-and-mortar retailers competing for attention in high-density fashion categories.

From a retail strategy standpoint, textured garments consistently outperform flat-fabric basics during colder months due to their sensory appeal and perceived value premium. The Mohair Line taps directly into that seasonal consumer psychology.

Responsible Edit: Sustainability Without Compromise

As part of the brand’s Responsible Edit initiative, the Mohair Line reinforces sustainability messaging that today’s consumers increasingly expect—without sacrificing bold aesthetic direction.

The collection emphasizes:

Conscious material selection
Long-wear durability
A reuse-over-disposal philosophy

This layered material approach creates strong rack presence—critical for brick-and-mortar retailers competing for attention in high-density fashion categories.

Watch Mohair Line & the Shaggy Rug Campaign Commercial

Responsible Edit: Sustainability Without Compromise

As part of the brand’s Responsible Edit initiative, the Mohair Line reinforces sustainability messaging that today’s consumers increasingly expect—without sacrificing bold aesthetic direction.

The collection emphasizes:

Conscious material selection
Long-wear durability
A reuse-over-disposal philosophy

For B2B buyers, sustainability is no longer optional—it’s a conversion tool. Retailers able to clearly communicate responsible sourcing and design philosophy are seeing stronger engagement both in-store and online.

By integrating environmental awareness with statement design, MODUS VIVENDI gives retailers a product story that supports higher perceived value and stronger margin defense.

The Shaggy Rug Campaign: Built for Visual Retail Storytelling

To support sell-in and sell-through, the brand launched its visually cohesive Shaggy Rug Campaign, set in a warm camel-toned interior environment that mirrors the collection’s soft, earthy texture palette.

The campaign imagery highlights:

Intimate, lounge-forward styling
Rich neutral tones ideal for window displays
Close-up fabric shots emphasizing tactile depth

For retailers, strong campaign visuals translate into ready-made digital marketing assets—reducing content production costs while maintaining premium brand alignment.

The campaign tagline—“Step onto the soft side of daring”—perfectly encapsulates the duality driving the collection: comfort and bold self-expression coexisting in one unified retail concept.

Why Retailers Should Pay Attention for FW26

The Mohair Line arrives at a time when consumers are gravitating toward:

Elevated loungewear
Textural layering
Statement underwear as outerwear-adjacent fashion
Sustainable fashion narratives

With its hybrid positioning between fashion-forward underwear and tactile lifestyle apparel, the Mohair Line allows retailers to cross-merchandise across categories, increasing average order value and basket size.

For buyers preparing FW26 assortments, MODUS VIVENDI’s latest drop offers a differentiated seasonal anchor capable of driving both foot traffic and online engagement.

For the latest in wholesale-ready menswear collections, seasonal buying strategies, and retail-focused fashion intelligence, stay locked in to JRL CHARTS Men’s Underwear News — where B2B fashion coverage meets SEO dominance.