By: Andy Powell – Senior Editor | JRL CHARTS – Sex Toys News
PENNSAUKEN, NJ — (January 30, 2026) — Williams Trading continues its leadership in pleasure product distribution with the release of its latest Weekly New Arrivals digital catalog, giving retailers early access to some of the most in-demand brands and product lines in the adult retail marketplace.
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This week’s edition showcases fresh inventory, innovative designs, and proven bestsellers from industry-leading manufacturers including Nasstoys, XGEN Products, Doc Johnson, Cloud 9 Novelties, Male Power, and SHOTS America.
Designed to support brick-and-mortar and e-commerce retailers alike, this week’s catalog delivers a curated selection of pleasure products, intimate apparel, and sexual wellness accessories engineered to drive sell-through and maximize profit margins.
Key Brand Highlights
Nasstoys
Known for trend-driven novelty and accessible price points, Nasstoys continues to deliver fast-moving items ideal for impulse and seasonal promotions.
XGEN Products
XGEN’s expanding portfolio focuses on body-safe materials, modern aesthetics, and customer-focused innovation—perfect for retailers emphasizing wellness and lifestyle positioning.
Doc Johnson
A trusted industry pioneer, Doc Johnson’s latest releases combine performance engineering with brand recognition that consistently delivers repeat sales.
Cloud 9 Novelties
Cloud 9 remains a go-to source for high-margin private-label and exclusive product lines designed to stand out in competitive retail environments.
Male Power
Male Power’s newest intimate apparel arrivals provide fashion-forward designs and reliable sizing that perform strongly in both in-store and online settings.
SHOTS America
SHOTS continues its reputation for premium craftsmanship and international design, offering retailers upscale options for discerning customers.

Williams Trading’s digital catalog highlights weekly new releases for adult retailers and wholesale buyers.
Supporting Retail Growth
Williams Trading’s Weekly New Arrivals program remains a core resource for buyers seeking:
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Early access to trending products
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Reliable inventory turnover
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Distributor-backed pricing stability
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Streamlined purchasing workflows
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Ongoing merchandising support
By consolidating top manufacturers into one digital platform, Williams Trading helps retailers stay competitive in a fast-evolving marketplace.
Below, retailers can explore the full digital catalog featuring this week’s complete product lineup, specifications, and ordering information.
PLUS: Tap into Williams Trading Co.’s Drop Shipment Program to streamline fulfillment and boost your online catalog with zero warehousing costs.
Contact Williams Trading Co.
Toll-Free (USA): 1-800-423-8587
International: +1-856-662-3344
B2B Website: WilliamsTradingCo.com
Stay Connected: B2B BLOG | Facebook | X (Formerly Twitter) | YouTube | Vimeo
For ongoing coverage of wholesale product launches, distributor updates, and adult retail market trends, visit JRL CHARTS B2B Sex Toys News—your trusted source for pleasure product industry intelligence.
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