XR Brands Names Josh Ortiz Director of Education

By: Andy Powell, Senior Editor | JRL CHARTS – Adult Industry News

HUNTINGTON BEACH, CA — (January 12, 2026) — XR Brands, one of the adult industry’s most influential pleasure-product manufacturers and distributors, has promoted award-winning educator Josh Ortiz, widely known as The Dad Bod Dom, to Director of Education & Outreach, a move that further strengthens the company’s long-term investment in retailer-focused training, inclusivity, and sexual wellness education.

Related Coverage of the Hottest Pleasure Product Brands on JRL CHARTS:

• East Coast News (ecn) Continues to Support Retail in Top Trending Pleasure Products

• JOCK by XR Brands Continues to Turn Heads in Retail – See their Latest Trends

• Eldorado Trading is Setting B2B Trends – Don’t Miss Their Latest Drops

• XR Brands Creature Cocks Sets Retailers & Fantasy Toy Lovers on Fire — See Why

• Williams Trading Co Weekly New Releases Retailers Can’t Ignore

Ortiz has been a driving force behind XR Brands’ education strategy since joining the company in 2018. His approachable teaching style, deep product knowledge, and commitment to creating inclusive, shame-free learning environments have made him one of the most respected educators working in adult retail today. His promotion reflects XR Brands’ continued commitment to supporting brick-and-mortar retailers, which remain the backbone of the pleasure-product marketplace.

“Making inclusive and affirming sex education accessible has been my goal since day one,” Ortiz said. “I truly believe knowledge is power. When we empower our retail partners with that knowledge, we help them grow, serve their customers better, and succeed alongside us. XR Brands has always supported that mission, and I couldn’t be more excited to take it to the next level.”

In his expanded role, Ortiz will lead the development of a comprehensive retail education and certification platform designed specifically for adult stores and their staff. The program will include structured training modules, in-store visits, private retailer sessions, and public-facing classes, creating a unified education system that brings XR Brands’ product knowledge and sexual-wellness expertise directly to the sales floor.

Ortiz is one of the most decorated educators in the adult retail space. He received the 2021 XBIZ Exec Award for Brand Ambassador of the Year, the 2023 XBIZ Award for Retail Training Program of the Year for his acclaimed Screw Taboo educational series, and the 2025 AVN “O” Award for Outstanding Sexual Wellness Advocate. His work has helped normalize conversations around pleasure, promote inclusivity, and give retail staff the confidence to better serve customers across all identities and experience levels.

“We’re bringing Screw Taboo back in a big way,” Ortiz added. “This new training and certification program is being built with our brick-and-mortar partners at the center. We’ll be awarding store-level and individual staff certifications, and whenever possible, I’ll be delivering them in person. From urethral sounding to consent in kink, we’re giving retail teams the knowledge they need while recognizing the vital role they play in this industry. We’re screwing taboo — together.”

Rebecca Weinberg, President of XR Brands, praised Ortiz’s impact on both the company and the retail community.

“Josh has elevated XR’s education and brand presence to an entirely new level,” Weinberg said. “He has created genuine connections with retailers nationwide, driving curiosity, engagement, and trust. Josh is deeply respected throughout the industry, and his leadership will continue to shape how XR Brands supports our retail partners moving forward.”

With Ortiz at the helm of its education and outreach initiatives, XR Brands is positioning itself as one of the industry’s most proactive champions of retailer success, staff training, and sexual wellness leadership — reinforcing its role as a cornerstone supplier for modern adult stores.

Rob Phaneuf, Director of Sales & Marketing at XR Brands added:

“Josh has a rare ability to connect with people in a way that feels genuine, welcoming, and empowering. I admired his work long before joining XR, and watching him shape the future of our reseller education strategy is incredibly exciting. Education and outreach are core pillars of our growth, and Josh is the ideal leader to champion that mission.”

Retailers interested in scheduling an in-store visit, training, or event with Josh Ortiz may contact him directly at [email protected].

Plus for continuing coverage of XR Brands, pleasure-product education, and the companies shaping the future of sex toy retail, follow JRL CHARTS Pleasure Products News — the leading news authority for the adult industry and sexual wellness marketplace.