Male Power Launches Eggplant Collection

Male Power Unveils the Eggplant Collection in Bold New Men’s Underwear Line

By: Keith Witchka — Senior Editor | JRL CHARTS – Men’s Fashion News

LAS VEGAS — (January 9, 2026) — Legendary men’s underwear brand Male Power has unveiled the Eggplant Collection, a bold new lineup that blends fashion-forward design with sleek, sensual styling.

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The collection features the brand’s signature wet-look Cire Spandex fabric in a rich eggplant-purple shade, delivering a sculpted fit with a subtle sheen that enhances both comfort and visual impact. Each piece is designed to provide a smooth, contoured silhouette while offering the stretch and breathability modern consumers expect.

Adding to the collection’s standout appeal, plush elastic waistbands and trim are color-coordinated for a refined finish, while decorative elastic straps cross over the contoured pouch, creating a confident, fashion-driven aesthetic that elevates everyday underwear into statement apparel.

The Eggplant Collection reflects Male Power’s continued commitment to innovation in men’s intimates, combining high-quality materials with contemporary design for customers who want both style and performance.

Founded in 1975, Male Power remains a leader in men’s underwear and fashion-forward intimates, recognized for pushing boundaries in design while maintaining premium craftsmanship and comfort. The Eggplant Collection continues that legacy, offering retailers and consumers a distinctive new addition to the brand’s lineup.

For more information on the Eggplant Collection and other product lines, visit MalePower.com or contact [email protected].

JRL CHARTS Men’s Fashion News delivers daily coverage of men’s underwear, apparel launches, and fashion industry trends shaping the global menswear market.