Eldorado Launches Paradise LED Toy Line

By Andy Powell, Senior Editor | JRL CHARTS – Adult Industry News

BROOMFIELD, CO — (January 8, 2026) — Eldorado Trading Company, one of North America’s most influential distributors of adult pleasure products, has partnered with Paradise Pleasure Products to bring the groundbreaking Art of Illumination Collection to U.S. retailers as the exclusive distribution partner outside of Canada.

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The new line, debuting this week at XBIZ Expo in Hollywood (January 8–12), introduces what Paradise is calling the world’s first fully immersive LED pleasure toy collection, combining customizable lighting, vibration, and mobile-app control into a premium retail experience designed to drive consumer engagement and in-store excitement.

Retailers visiting the Paradise Pleasure Products suite at XBIZ Expo are getting a first look at the collection and can place advance orders through Eldorado to secure early shipment when the line begins rolling out later this month.

A New Category of Illuminated Pleasure

The Art of Illumination Collection is engineered to blend visual stimulation, smart technology, and tactile pleasure into a single retail-ready platform. Each product allows users to control LED color, brightness, rhythm, and vibration either directly on the device or through a mobile app — giving consumers full control over how light and sensation work together.

The launch lineup includes four flagship products:

The Wand
The Rabbit
The Plug
The Bullet

Every item in the collection features:

Fully customizable LED lighting
Multi-function vibration patterns
IPX7 waterproof construction for bath and shower play
Magnetic USB charging
Ultra-suede carrying cases

Each product also ships with a display stand (except The Plug, which stands upright on its own), allowing retailers to showcase the illuminated aesthetic that makes the collection visually distinct on store shelves.

Built to Drive Retail Engagement

According to Tori Titus-McCrobie, Sales Director at Paradise Pleasure Products, the partnership with Eldorado is designed to give retailers a product line that feels truly new in a crowded market.

“The Illumination series was created to give retailers and consumers a real reason to lean in and connect,” said Titus-McCrobie. “We’re blending technology, design, and personalization in a way that feels modern, expressive, and fun to explore. Eldorado’s reach and education-first approach make them the perfect partner to bring Illumination to the U.S. market.”

Paradise CEO Chris Von Huben echoed that vision, emphasizing that the brand is focused on changing how intimate products are presented to today’s shoppers.

“Illumination represents a new kind of experience where light and sensation come together in a way that feels personal and modern. Eldorado gives us the scale, retail support, and market expertise needed to make that vision a reality.”

Eldorado Adds Another Innovation-Driven Brand

Wanda Garland, CEO of Eldorado Trading Company told JRL CHARTS, that the Art of Illumination Collection stands out as one of the most innovative new product launches the industry has seen in years.

“Paradise has created something truly special,” Garland said. “The Art of Illumination Collection brings something genuinely new to adult retail, and we’re excited to start shipping these products to stores.”

The line is now available for pre-order at Eldorado.net, with full retail shipments beginning the week of January 19, 2026.

JRL CHARTS continues to be the leading source for B2B adult industry news, distributor partnerships, and pleasure-product innovation shaping the global retail market.

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