By Andy Powell, Senior Editor | JRL CHARTS – Adult Industry News / Sex Toys
LAS VEGAS, NV — (January 6, 2026) — Lovense, the world’s most recognized brand in app-controlled and interactive pleasure technology, has officially partnered with Hustler Hollywood to bring smart sex toys directly to brick-and-mortar retail — launching a 16-store national demo tour beginning January 13.
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The collaboration marks one of the most aggressive consumer-facing retail activations in the modern pleasure-product era, designed to bridge the gap between cutting-edge sex tech and real-world shopping experiences.
Instead of browsing a shelf and guessing how a device works, Hustler Hollywood customers will now be able to touch, test, and experience Lovense products inside what the companies are calling “Discovery Areas” — interactive demo zones set up inside participating stores.
What Shoppers Will Experience In-Store
Each Hustler Hollywood location participating in the tour will feature:
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Live Lovense app demonstrations
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Hands-on device testing
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Guided walkthroughs of Bluetooth and remote-play features
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Couples and long-distance play demos
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Giveaways, product trials, and in-store promotions
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Refreshments and event-day incentives
This format transforms the traditional adult retail store into a sex-tech showroom, allowing shoppers to understand how Lovense devices sync with smartphones, long-distance partners, and real-time control features before making a purchase.
For retailers, this solves one of the biggest challenges in modern pleasure sales:
How do you explain advanced sex tech in a box on a shelf?
Why Lovense Is Going All-In on Retail
Lovense has become a dominant force in smart pleasure technology thanks to its Bluetooth-enabled toys, long-distance control features, cam-model integrations, and app-based customization — but those features often go underutilized in traditional retail environments.
According to the company, the Hustler Hollywood partnership gives them something no website can deliver:
A physical space where customers can actually experience how smart pleasure works.
A Lovense representative described the initiative as:
“A shared platform that champions free sexual expression, open exploration, and the role of smart pleasure technology in modern intimacy.”
The partnership is also designed to educate consumers, not just sell to them — showing singles, couples, and long-distance partners how connected sex tech can enhance intimacy, communication, and pleasure.
Why This Matters to Adult Retailers
For Hustler Hollywood — one of the most powerful adult retail chains in the United States — this is more than just a product promotion. It’s a move toward experience-based adult retail, where education and engagement drive higher-value sales.
Interactive demos:
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Increase consumer confidence
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Reduce product returns
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Boost premium device adoption
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Encourage bundle and app-driven upsells
In an era where Amazon and DTC brands are fighting for market share, Hustler Hollywood is proving that physical retail still wins when it offers something online stores cannot — real-world experience.
Industry Insight
This partnership reflects a broader shift across the adult industry:
Smart sex toys are no longer niche products — they are now a core retail category.
By moving Lovense technology into hands-on retail environments, Hustler Hollywood positions itself at the center of the next generation of pleasure shopping, where technology, intimacy, and in-store engagement collide.
Where to Learn More
(Official event schedules and participating store locations are being released through retail channels and brand platforms.)
For the latest sex toy launches, retail partnerships, and pleasure-product industry news, stay locked to JRL CHARTS — the B2B authority on adult retail and sex-tech innovation.
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