The Pleasure Chest Close West Village NYC Store

By: Andy Powell, Senior Editor | JRL CHARTS – Sex Toys News

NEW YORK, N.Y. — (December 29, 2025) — Legendary sexual wellness retailer The Pleasure Chest announced Monday that it will permanently close its West Village store during the final week of February 2026, marking the end of one of New York City’s most recognizable sex-positive retail landmarks.

Related Coverage of the Hottest Pleasure Product Brands on JRL CHARTS:

• Get Ready to Take It to Another Level during Your Erotic Journey

• Eldorado Trading is Setting B2B Trends – Don’t Miss Their Latest Drops

• Next-Gen Sex Toy Tech That’s Turning Heads in 2025 – Explore Now

• Williams Trading Co Weekly New Releases Retailers Can’t Ignore

The move is part of what company leadership describes as a strategic consolidation of its New York footprint, with all retail operations shifting to its expansive Upper East Side flagship location, which executives say is now better positioned to represent the brand’s modern identity and future growth.

“Our Upper East Side store truly reflects who we are today,” said Brian Robinson, CEO of The Pleasure Chest. “It gives us the space to showcase a broader product assortment, host more educational and community events, and deliver the kind of welcoming, inclusive shopping experience our customers expect. Bringing everything under one roof allows us to better serve New York while staying true to our values.”

The Upper East Side store features a modern, thoughtfully designed retail environment built around sexual wellness, education, and inclusivity, offering customers access to a larger selection of pleasure products, knowledgeable staff, and the brand’s signature emphasis on consent-positive, pleasure-forward shopping.

The West Village location, which has been a fixture in the neighborhood’s sex-positive retail scene for decades, will remain open through late February to allow customers to visit, shop, and say goodbye. A “For Lease” sign is expected to go up this week as part of the store’s transition.

Founded in 1971, The Pleasure Chest has spent more than five decades shaping the sexual wellness retail landscape in the United States. From its roots in the early sex-positive movement to its current role as a national pleasure-products brand, the company has consistently positioned itself at the intersection of education, inclusivity, and sexual empowerment.

The company will continue serving New York City customers through its Upper East Side flagship and online store at ThePleasureChest.com, where shoppers can find the full range of products, upcoming events, and brand updates.

For continued coverage of adult retail, sexual wellness brands, and the pleasure products industry, follow JRL CHARTS — the leading LGBTQ and sex-positive B2B news platform.

Media Partners: For licensing inquiries, media usage rights, or republication requests, please visit our Contact Us page. All content © JRL CHARTS Media Network. Unauthorized use is strictly prohibited.