PUMP! Underwear New SUNCITY Men’s Swimwear

By: Keith Witchka, Senior Editor | JRL CHARTS – Men’s Swimwear

MONTREAL, QC — (December 19, 2025) — SUNCITY is a place where the sun never really sets — and once you step into it, everything looks better. Including you. That’s the energy behind the new SUNCITY collection from PUMP! Underwear, a bold new men’s swimwear lineup designed to deliver confidence, color, and standout summer style for both retailers and consumers.

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Built around vibrant hues, flattering cuts, and performance-driven materials, SUNCITY invites wearers to choose their cut and let the mood decide.

Choose Your Cut

Knotty Swim Brief

Designed for side-tie trouble and guaranteed attention, the Knotty Swim Brief delivers adjustable style with unmistakable attitude — perfect for resort wear, poolside lounging, and statement-making displays.

Swim Brief

Clean, classic lines meet bold “don’t look away” colorways. This timeless cut is elevated through modern fabric performance and unmistakable PUMP! energy.

Five Standout Colorways

Knotty Swim Brief

Lagoon Knotty
Heatwave Knotty

Swim Brief

Tide
Nightfall
Sundown

Each colorway is designed to pop under the sun while holding its vibrancy through repeated wear.

New SUNCITY Scarfs

Tie it, wrap it, or let it hang — the new SUNCITY Scarfs complete the look with versatile styling options that elevate swimwear into a full summer statement.

Built for Performance & Comfort

Beyond looks, SUNCITY delivers technical features retailers and consumers care about:

UPF 50+ protection (wet & dry)
Quick-dry fabric so you’re not leaving the water in slow motion
Stretch + recovery for a fit that stays put
Color-hold technology designed for saltwater and chlorine days

Retail & Consumer Appeal

With bold silhouettes, premium performance, and eye-catching colors, the SUNCITY collection is built to perform both on the rack and on the body — making it a strong addition for swimwear buyers, fashion-forward retailers, and men looking to upgrade their summer essentials.

PUMP! Underwear:
Official Website

Follow PUMP! Underwear:
Facebook | Instagram | X (Formerly Twitter) | YouTube

Country of Origin:
Canada

Retailers and distributors can get wholesale ordering information by contacting PUMP! Underwear’ B2B Platform.

Stay tuned to JRL CHARTS Men’s Fashion News for the latest from PUMP Underwear, where style, comfort, and innovation define the modern man.

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