By: Andy Powell, Senior Editor | JRL CHARTS – Adult Industry News – Sex Toy Tech
LAS VEGAS, NV — (December 3, 2025) — In a strategic move that expands one of the most recognized innovations in pleasure tech, Lovehoney Group has signed a licensing agreement with Xgen Products, allowing Xgen to integrate Lovehoney’s patented Pleasure Air technology into a new assortment of suction-based stimulators.
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Pleasure Air remains one of the most widely protected technologies in the sexual wellness space, currently used in award-winning products across Lovehoney’s portfolio. By opening access to select intellectual property, the company aims to fuel category growth while maintaining strong IP safeguards.
Although financial terms were not disclosed, the agreement is reported to include ongoing royalty compensation tied to continued licensed use and new product releases.
“This partnership reinforces our commitment to responsibly managing and extending our intellectual property,” said Johannes von Plettenberg, CEO of Lovehoney Group. “We’re pleased that Xgen values our engineering leadership and we’re excited to support their innovation pipeline in ways that benefit retailers and consumers worldwide.”
Xgen CEO Andy Green emphasized shared goals for marketplace expansion:
“Innovation and fair competition remain core to the Xgen identity, and this collaboration reflects that,” Green said. “Working with Lovehoney gives us an exciting opportunity to bring new suction experiences to a global audience while fully respecting the technology foundations behind them.”
Retailers eager to preview what’s ahead can expect additional product information early in Q1 2026.
For more details, visit:
LovehoneyGroup.com | XgenB2B.com
Follow Lovehoney Group on Facebook | Instagram | X | YouTube
Follow XGEN Products on XGENB2B | X (Formerly Twitter)
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