By: Andy Powell, Senior Editor | JRL CHARTS – Sex Toys News

PENNSAUKEN, NJ — (November 12, 2025)  —  Veteran distributor Williams Trading Co. is officially kicking off the Holiday Season with the launch of its highly anticipated 2025 Christmas Giftables Digital Catalog, now available for wholesale buyers. Retailers can seamlessly browse the catalog and link directly to each product page, making Q4 ordering faster, cleaner, and far more efficient during the busiest shopping period of the year.

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This year’s curated Giftables selection features brand-new Holiday releases already in stock, giving stores the opportunity to refresh end-caps, impulse displays, and seasonal gift sections ahead of peak demand.

Williams Trading Co. 2025 Holiday Giftables Digital Catalog

Tap to view the full Williams Trading Co. 2025 Christmas Giftables Digital Catalog.

Williams Trading Co. confirms that the catalog showcases an expanded range of offerings from top brands including TENGA, Our Erotic Journey, Evolved, Pipedream Products, Doc Johnson, XR Brands, and the much-buzzed-about Nocturnal line from CalExotics, among others.

Expanded Magic Silk Lingerie for Holiday 2025

A major highlight of the 2025 catalog is an upgraded and expanded Magic Silk Lingerie assortment — one of the strongest holiday performers year after year.

For the 2025 edition, Magic Silk is rolling out deeper collections from Exposed, Love, Lust, and Male Power, all designed to drive seasonal sales with bold colors, stylish cuts, and highly giftable packaging.

“We’re excited to announce our latest Exposed and Male Power collections for the 2025 holiday season! Each brand is introducing five new collections with a strong emphasis on color, fashion-forward styling, and premium comfort — all aimed at driving strong sales during this holiday season,”
Barbara Bauer, Magic Silk

Holiday Games & Impulse Buys Trending Up

Williams Trading Co. reports a measurable increase in holiday game sales heading into Q4. Retailers will find a full selection of party games, couples’ games, and seasonal impulse sellers from Kheper Games, Little Genie Productions, Pastease, and bestselling display units from Hott Products and Kama Sutra.

“We have seen a strong increase in holiday game sales. We offer a full assortment from Kheper Games, Little Genie Productions, and Pastease, as well as displays from Hott Products and Kamasutra,”
Ron Kohls, Senior Sales Representative, Williams Trading Co.

Holiday 2025 Participating Brands

This year’s catalog features an expanded roster of bestselling and trending brands:
Doc Johnson/Kerin DeFrancis, Kama Sutra, Sportsheets, Pipedream Products, Body Action Products, Wet, Maia Toys, Classic Brands, PJUR, Nasstoys, JO/CC Wellness, Pastease, Kheper, Creative Conceptions, TENGA, NS Novelties, XR Brands, Magic Silk, Full Circle, Evolved Novelties, Odin Novelties, CalExotics, Blush, Viben, VēDO, Nu Sensuelle, Shots America, Earthly Body, Hott Products, My Erotic Journey, Woodrocket, Cloud 9 Novelties, Sweet Dreams, and more.

Availability Notice:
Item availability varies by vendor shipment schedules. Not all items may be available at publication time. Buyers are encouraged to contact their Williams Trading sales representative for precise availability. Williams Trading Co. reserves the right to remove or cancel unavailable items.

Must-Have Resource for Retailers This Holiday Season

With expanded lingerie collections, fresh toy arrivals, trending holiday games, and streamlined click-to-order catalog navigation, the 2025 Christmas Giftables Digital Catalog is an essential resource for retailers preparing for seasonal traffic spikes and last-minute holiday shoppers.

Stay tuned as JRL CHARTSThe LGBT B2B Adult News Leader continues delivering the latest wholesale releases, distributor insights, and holiday buying trends for retailers worldwide.

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