EQOM Group Appoints Anneke Kamphuis as CEO

EQOM Group Names Anneke Kamphuis as CEO — First Female Chief to Lead ONE-DC B2B Expansion

By: Andy Powell, Senior Editor | JRL CHARTS – Adult Industry News

VEENDAM, NL — (November 3, 2025) — European sexual wellness powerhouse EQOM Group, parent company of ONE-DC, has officially appointed Anneke Kamphuis as Chief Executive Officer — marking a historic milestone as the company’s first-ever female CEO. The appointment signals a strategic shift as EQOM accelerates its next stage of growth, innovation, and marketplace influence across the global sexual wellness industry.

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Already recognized as the driving force behind ONE-DC’s expanding B2B network, Kamphuis steps into the role with a clear vision: evolving EQOM from a product-led operation into a high-value platform that unifies brands, retailers, and distributors through education, collaboration, and sustainable commercial success.

“EQOM is entering an exciting new phase — one where innovation, inclusion, and partnership define the future of our industry,” said Anneke Kamphuis, CEO of EQOM Group. “Through ONE-DC, we are strengthening relationships with our trade partners to make sexual wellness an open, responsible, and profitable category across Europe.”

Kamphuis joined EQOM earlier this year as Chief B2C Officer and quickly advanced to Interim CEO in September 2025. Her leadership track record blends strategic commercial expertise with a people-first mindset — a combination EQOM believes will elevate both its consumer and B2B operations worldwide.

Under her direction, EQOM aims to sharpen its role as a global category leader in sexual wellness, focusing on long-term partnerships, elevated retailer support programs, and increased category education to drive retail conversions, brand equity, and consumer trust.

The appointment not only strengthens EQOM’s executive leadership, but also reinforces a commitment to industry progress, gender inclusion, and innovative business models that uplift the entire supply chain — from manufacturer to retailer to end consumer.

For more information, visit www.eqom.com.

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