BelAmi Models Fuel Addicted Underwear Ads

BelAmi Boys Strip Down for Addicted Underwear in Jaw-Dropping Ad Campaign

By: Keith Witchka, Senior Editor | JRL CHARTS – LGBT News – Men’s Underwear News

PRAGUE — (September 24, 2025) — BelAmi has teamed up with Spanish apparel powerhouse Addicted for a fiery new ad campaign that is guaranteed to set both consumer demand and retailer orders ablaze. This collaboration marks over 15 years since the first time these popular brands teamed up on viral advertising campaigns.

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Shot on location at BelAmi’s legendary Frisky Summer Ranch in Slovakia, the campaign puts the spotlight on Addicted’s fresh line of men’s underwear, sportswear, and casualwear.

The star power is undeniable, with exclusive BelAmi fan favorites Leo Cavalli, Hugo Carter, Michael Ross, Luca Filipi, Simeon Krayev, Sammy Steed, Landon Slater, and Connor front and center in the brand’s sizzling new visuals.

“This is the first time in 15 years since our BelAmi boys are being unleashed to the world in a full-scale apparel campaign with Addicted,” BelAmi’s Luca told JRL CHARTS. “There’s no better way to showcase their beauty and charisma than pairing them with Addicted’s daring and stylish designs for our loyal global fanbase.”

Retailers should take note: with Addicted’s reputation for bold cuts, vibrant colors, and trendsetting men’s underwear design — combined with the unmatched global following of BelAmi models — this campaign is primed to move serious volume on both sides of the Atlantic.

The Addicted x BelAmi campaign not only celebrates men’s fashion but also reinforces the synergy between adult entertainment and lifestyle branding. It’s a crossover strategy that delivers for consumers, fans, and retail buyers alike.

Check out BelAmi’s exclusive models in hardcore action at BelAmiOnline.com; Addicted’s new collection can be purchased in retail boutiques worldwide and online at addicted.es.

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