By: Andy Powell, Senior Staff Writer | JRL CHARTS — Sex Toys News
CHATSWORTH, CA — (September 15, 2025) — Holiday Products has officially signed a distribution deal with wellness and intimacy brand Sweetums, strengthening its growing portfolio of self-care and sexual wellness products for retailers nationwide.
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Sweetums CEO Alisa Brady, PhD said the company’s decision to align with Holiday Products was strategic:
“We chose to partner with Holiday Distributors because of their strong relationships with independent retailers, deep understanding of the wellness and beauty space, and commitment to bringing innovative, high-demand products to market. Their distribution model aligns perfectly with Sweetums’ mission to make intimacy-enhancing self-care both accessible and fun.”
Holiday Products Director of Purchasing Susanna Molina echoed the synergy between the two companies:
“Sweetums believes that true confidence starts with self-care; that idea aligns perfectly with what our retailer customers are looking for. Their products are designed for real people living real lives, helping you look, feel, and be your best.”
With this partnership, Holiday Products will bring Sweetums’ signature intimacy-boosting formulas and wellness solutions directly into the hands of retailers, ensuring accessible, fun, and confidence-building self-care for consumers.
Retailers can get immediate ordering information by contacting your Holiday Products’ account manager Toll-Free at 1-800-266-5969 or, by visiting their B2B portal. You can also email [email protected].
Follow Holiday Products – B2B Site | Instagram, X, Facebook, Pinterest and Resources.
Follow sweetums on Facebook, Instagram and TikTok.
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