By: Andy Powell, Senior Editor | JRL CHARTS Sex Toys News

BROOMFIELD, CO — (September 10, 2025) — In a move that spotlights both innovation and retailer engagement, Lovense has officially rolled out the highly anticipated Lush Mini in partnership with leading U.S. distributor Eldorado Trading Company.

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The launch kicked off with personal in-store deliveries on August 20, as Lovense representative Danielle Seerley joined Eldorado Marketing Manager Nathan Morimitsu to visit key accounts including Black Velvet and Blue Boutique in Salt Lake City.

Retailers were not only stocked with the brand-new Lush Mini, but also received exclusive marketing materials designed to highlight the debut. Store associates were given basic training to ensure they could showcase the toy’s features and answer customer questions right at launch.

“For this key launch, it was exciting to make a splash and see retailers’ reactions in person as the Lush Mini hit the shelves,” said Danielle Seerley, Lovense representative.

The response from store staff was instant enthusiasm. “This launch has been highly anticipated, and we can’t wait to introduce customers to this new option from Lovense,” said one retailer following the training session.

As a powerhouse distributor, Eldorado proudly carries the full Lovense product line, helping retailers nationwide bring some of the most in-demand innovations directly to customers.

With the Lush Mini now officially in stores, Lovense and Eldorado are aiming to make this debut one of the most memorable launches of 2025 in the pleasure products marketplace.

Follow Lovense : Official Website | Facebook | Instagram | Pinterest | X | YouTube.

For more information on Lovense, contact Eldorado Toll-Free at 1+800-525-0848 | International Calls: 1+303-444-4622 | B2B Site | Elevate-U  | EMAIL  | Facebook  | X  | YouTube.

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