By: Andy Powell, Senior Staff Writer | JRL CHARTS – Sex Toys News
PENNSAUKEN, NJ — (September 5, 2025) — Adult retailers, get ready – Williams Trading Co. is launching its much-anticipated 3-Day Digital LIVE New Release Showcase, featuring industry leaders including XR Brands, CalExotics, Cloud 9 Novelties, System JO, and Evolved.
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This exclusive B2B event, hosted via Zoom, offers retailers direct access to advanced product reveals, sales insights, and wholesale specials in anticipation of the crucial Q4 retail season.
Full Event Schedule
Day 1: Tuesday, Sept 23 (Starts 10:00 AM EST · 30 min sessions)
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CalExotics
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Doc Johnson
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Nasstoys
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Pipedream
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XR Brands
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NS Novelties
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Blush
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MAIA
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Evolved
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Nu Senuelle
Day 2: Wednesday, Sept 24 (Starts 10:00 AM EST · 30 min sessions)
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PJUR / LoveHoney
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Satisfyer
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Tenga
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Sportsheets
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Male Power
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Little Genie
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VeDO
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SHOTS
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Full Circle
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TW Trade / Eden
Day 3: Thursday, Sept 25 (Starts 10:00 AM EST · 30 min sessions)
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Cloud 9 / Sweet Dreams
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Vibratex
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Body Action
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Zodiac
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Viben
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CG Brands
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Shunga
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Creative Conceptions
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Wet
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Hott
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Kheper Games
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System JO
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Kama Sutra
Each day will feature back-to-back presentations from leading manufacturers, with live demonstrations designed to help retailers understand features, benefits, and merchandising potential.
Platinum Exhibitors
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Williams Trading Company (Host & Distributor)
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XR Brands
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CalExotics
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Cloud 9 Novelties & Sweet
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System JO
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Evolved
Cloud 9 Novelties stands out for its commitment to delivering couple-friendly, body-safe, and value-driven products, designed to appeal to a broad consumer base while still prioritizing quality and safety. Established with decades of industry experience, Cloud 9 is supported by a sophisticated wholesale and fulfillment infrastructure, with Williams Trading Co. as a leading distribution partner.
Watch the Official Williams Trading Digital Showcase Trailer Below:

Watch the official Williams Trading Co. 3-Day Digital LIVE Showcase trailer — September 23–25, 2025.
Why Retailers Can’t Miss This Event
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Early access to fall new releases before they hit mainstream distribution.
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Sales strategies and marketing insights direct from brand reps.
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Wholesale solutions that maximize profits both in-store and online.
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Partnership support with Williams Trading Co. and top pleasure product manufacturers.
“Williams Trading Co. has always been dedicated to giving our retailers the tools and knowledge they need to succeed,” said Paul Reutershan of Williams Trading. “Our Digital LIVE Shows are about helping stores grow through innovation, education, and access.”
Register Here: Williams Trading 3-Day Digital LIVE Showcase on Zoom
For more information, contact Williams Trading Headquarters Below:
Williams Trading Co.
Toll-Free: 1-800-423-8587
International: 1-856-662-3344
Official Website | WTU Learn
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