Williams Trading LIVE Showcase with XR Brands

By: Andy Powell, Senior Staff Writer | JRL CHARTS – Sex Toys News

PENNSAUKEN, NJ — (September 5, 2025) — Adult retailers, get ready – Williams Trading Co. is launching its much-anticipated 3-Day Digital LIVE New Release Showcase, featuring industry leaders including XR Brands, CalExotics, Cloud 9 Novelties, System JO, and Evolved.

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This exclusive B2B event, hosted via Zoom, offers retailers direct access to advanced product reveals, sales insights, and wholesale specials in anticipation of the crucial Q4 retail season.

Full Event Schedule

Day 1: Tuesday, Sept 23 (Starts 10:00 AM EST · 30 min sessions)

CalExotics
Doc Johnson
Nasstoys
Pipedream
XR Brands
NS Novelties
Blush
MAIA
Evolved
Nu Senuelle

Day 2: Wednesday, Sept 24 (Starts 10:00 AM EST · 30 min sessions)

PJUR / LoveHoney
Satisfyer
Tenga
Sportsheets
Male Power
Little Genie
VeDO
SHOTS
Full Circle
TW Trade / Eden

Day 3: Thursday, Sept 25 (Starts 10:00 AM EST · 30 min sessions)

Cloud 9 / Sweet Dreams
Vibratex
Body Action
Zodiac
Viben
CG Brands
Shunga
Creative Conceptions
Wet
Hott
Kheper Games
System JO
Kama Sutra

Each day will feature back-to-back presentations from leading manufacturers, with live demonstrations designed to help retailers understand features, benefits, and merchandising potential.

Platinum Exhibitors

Williams Trading Company (Host & Distributor)
XR Brands
CalExotics
Cloud 9 Novelties & Sweet
System JO
Evolved

Cloud 9 Novelties stands out for its commitment to delivering couple-friendly, body-safe, and value-driven products, designed to appeal to a broad consumer base while still prioritizing quality and safety. Established with decades of industry experience, Cloud 9 is supported by a sophisticated wholesale and fulfillment infrastructure, with Williams Trading Co. as a leading distribution partner.

Watch the Official Williams Trading Digital Showcase Trailer Below:

Official trailer for Williams Trading Co. 3-Day Digital LIVE Showcase 2025 – Retail B2B sex toy event on Zoom

Watch the official Williams Trading Co. 3-Day Digital LIVE Showcase trailer — September 23–25, 2025.

Why Retailers Can’t Miss This Event

Early access to fall new releases before they hit mainstream distribution.
Sales strategies and marketing insights direct from brand reps.
Wholesale solutions that maximize profits both in-store and online.
Partnership support with Williams Trading Co. and top pleasure product manufacturers.

“Williams Trading Co. has always been dedicated to giving our retailers the tools and knowledge they need to succeed,” said Paul Reutershan of Williams Trading. “Our Digital LIVE Shows are about helping stores grow through innovation, education, and access.”

Register Here: Williams Trading 3-Day Digital LIVE Showcase on Zoom

For more information, contact Williams Trading Headquarters Below:

Williams Trading Co.
Toll-Free: 1-800-423-8587
International: 1-856-662-3344
Official Website | WTU Learn
Email | Facebook | X (Twitter) | YouTube

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