By: Andy Powell, Senior Editor | JRL CHARTS – Adult Industry News

WASSERBILLIG, LUXEMBOURG — (August 12, 2025) — Sexual wellness powerhouse pjur is riding high with two coveted nominations at the 2025 XMA Europa Awards, one of Europe’s most prestigious honors in the adult industry.

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The brand’s pjur WOMAN Lust Intense is vying for Best Sex Lubricant, while pjur superhero Ultimate is in the running for Best Sex Enhancement Product.

The red-carpet award ceremony is set for September 4, 2025, as part of XBIZ Week in Amsterdam — a highlight event that draws top manufacturers, distributors, and retailers from across the globe.

“We are incredibly proud to have two of our products nominated for the XMA Europa Awards,” said Alexander Giebel, CEO and founder of pjur. “This recognition highlights our commitment to creating premium, innovative products that enhance personal well-being.”

Voting is now live and open exclusively to industry professionals via XBIZ.net. pjur is encouraging colleagues, partners, and supporters to cast their ballots for:

  • pjur WOMAN Lust Intense (Best Sex Lubricant)

  • pjur superhero Ultimate (Best Sex Enhancement Product)

For pjur, the nominations cap off a year of product innovation and expanding its global footprint in the sexual health and wellness space.

Adult retailers can get more information on pjur by calling +352 – 748989 | Fax: +352 – 748990 | EMAIL

Follow pjur: Official Website | Facebook | Instagram | X

Stay tuned to JRL CHARTS Adult Industry News for live coverage from Amsterdam and the full winners list from the 2025 XMA Europa Awards.

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