By: Andy Powell, Staff Writer | JRL CHARTS Sex Toys News
POMPANO BEACH, FL — (July 18, 2025) — Pleasure product brand Full Circle set the ANME Founders Show floor ablaze this week with a showstopping array of bullet vibes, sexy clubwear, lifelike dolls, and high-performance accessories.
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The three-day expo in Burbank, California proved to be a major win for the company, drawing strong interest from retailers, buyers, and distributors alike.
Why Retailers Took Notice at ANME:
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Compact & powerful bullet vibes for price-conscious buyers
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Shelf-ready packaging with wall display flexibility
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Be Savage lingerie and clubwear that drives impulse buys
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Savage Me Dolls with lifelike textures & fantasy appeal
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Streamlined pricing strategy to support retail margin
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In-demand categories: rabbit vibes, grinders, accessories, and more
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Designed to move product — not sit on shelves
Industry Buzz: Real-World Appeal & Real-Time Sell-Through
Full Circle’s ANME booth showcased a vibrant mix of SKUs tailored for shelf visibility and fast retail turnover. From sleek rabbit vibes to powerful, pattern-free bullet vibrators priced between $34.99–$49.99, buyers were drawn to the brand’s mix of price point power and bold, eye-catching packaging.
The brand’s Be Savage clubwear and lingerie line added serious fashion energy to the booth, while its Savage Me dolls — dressed in ultra-sexy outfits and engineered for lifelike fantasy fulfillment — drew significant buzz from fantasy category buyers.
“Our goal going into ANME was to bring a full-circle experience — something for every type of buyer, across every kind of pleasure,” said Briana Watkins, VP of Sales and Marketing at Full Circle.
“The response was phenomenal. From our clubwear to our strongest bullet vibes yet, retailers recognized the versatility and sales potential across the board.”
Designed for Retailers, Built to Sell
Retailers noted Full Circle’s flexible packaging designs, built for both shelf and wall display, along with modern color schemes that pop in-store and online. Watkins emphasized the brand’s commitment to delivering products that don’t collect dust.
“We’ve built our brand around delivering bold, high-performing pleasure tools that don’t sit on shelves,” said Watkins.
“ANME gave us a chance to show just how far we’ve come — and where we’re headed.”
Retailers seeking strong sell-through, bold packaging, and unbeatable versatility should take a hard look at Full Circle’s 2025 lineup.
For wholesale inquiries, contact Full Circle Distribution toll-free at 1-888-970-6242, email us, or visit our official website.
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