By: Michael Jacobs, Senior Editor | JRL CHARTS – Gay Music News
LAS VEGAS, NV — (July 1, 2025) — Rising queer pop sensation ETHAN returns with a fierce new anthem and music video entitled “Do It ’Til I’m Dead”, delivering high-energy visuals, addictive synths, and a dark-pop vibe that hits like a sonic punch to the chest.
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Following his emotionally raw March release “Honest”, ETHAN now pivots into a more reckless, defiant sound — blending late-night desire with haunting synth textures and unapologetic choreography.
Watch ETHAN – Do It ‘Til I’m Dead (Official Music Video)
About the Track:
Written and produced under his full name Ethan Choryin Luo, “Do It ’Til I’m Dead” explores the chaotic obsession of chasing love, lust, and self-destruction. The track fuses a driving dance beat with emotional collapse — and somehow still leaves you ready to hit replay.
Why This Release Matters:
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ETHAN continues redefining queer pop for Gen Z with authenticity and cinematic visuals
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Self-written and co-produced, his sound is uniquely vulnerable yet electrifying
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The video’s choreography and fashion direction nod to both underground club energy and mainstream impact
Follow ETHAN: Instagram | TikTok | YouTube
Produced By: ETHAN
Record Label: ETHAN Music
Country of Origin: United States
Language: English
Runtime: 3 Minutes 29 Seconds
Release Date: February 27, 2025
Copyright © 2025 ETHAN
Whether you’re new to his sound or a longtime fan, “Do It ’Til I’m Dead” confirms what JRL CHARTS has been saying since day one:
ETHAN is one of queer pop’s most fearless voices — and he’s just getting started.
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