By: Keith Witchka, Senior Editor | JRL CHARTS – Men’s Fashions
NEW YORK, NY — (June 20, 2025) — Calvin Klein turns up the temperature for Pride Month with the launch of its stunning new campaign, “Soaks Up Pride,” starring none other than rising star Cooper Koch.
Related Links:
Dripping in sensual minimalism and soaked in Pride color energy, the new campaign is directed by fashion icon Mert Alas and features Koch radiating confidence, style, and body-positive sex appeal — all wrapped in Calvin Klein’s iconic limited-edition Pride collection of underwear and apparel.
“This is love. This is timeless. This is Pride,” the campaign declares. And Cooper Koch? He delivers on all three fronts.
Fresh off his critically acclaimed performance in They/Them, Koch now takes center stage in one of Calvin Klein’s boldest Pride ads yet — part of the brand’s ongoing commitment to LGBTQ+ visibility and inclusive fashion storytelling.
Cooper Koch Soaks Up Pride (Calvin Klein Campaign)
Production companies:
Calvin Klein
Calvin Klein:
Official Website
Follow Calvin Klein:
Facebook | Instagram | Pinterest | X | YouTube
Distributed by:
PVH Corp.
Country of Origin:
United States
Language:
English
Release Date:
June 6, 2025
Copyright © 2025 Calvin Klein/PVH Corp.
Retailers can get ordering information by contacting PVH Corporation at 1-212-381-3500 | Facebook | Instagram | Linkedin | YouTube.
Stay stylish and loud with the latest LGBTQ+ fashion campaigns — only on JRL CHARTS Men’s Fashions.
