By: Keith Witchka | JRL CHARTS – Men’s Fashion
THESSALONIKI, GR — (May 23, 2025) — Now available for wholesale ordering, MODUS VIVENDI’s Rainbow Swimwear 2025 Collection is crafted for vibrant in-store displays and confident customers. This season, the brand launches its dynamic Color Spectrum campaign, a visual celebration of individuality, freedom, and fearless queer self-expression.
Shot on a sunlit coastline that captures the spirit of summer, the Color Spectrum campaign invites consumers to live in full color. With a bold rainbow print, fluid movement, and unapologetic confidence, the swimwear collection encourages wearers to claim their space, shine their brightest, and wear exactly who they are.
“Rainbow isn’t just swimwear—it’s a lifestyle statement for those who lead with color, confidence, and pride.”
Each piece in the Rainbow Swimwear Line features MODUS VIVENDI’s signature custom all-over print, designed to embody the playful light of summer and the depth of individual personality. The campaign showcases a man running barefoot, lounging effortlessly, and confidently embracing the tide—visual metaphors for how bold fashion and personal freedom intersect.
Retail-Ready Features:
Custom rainbow all-over print built for standout in-store visuals
Premium construction and modern fit for movement and comfort
LGBTQ+ pride appeal aligned with summer Pride retail season
Visual campaign designed for marketing displays and digital promo use
Inspired by nature, light, joy, and unapologetic individuality
With POP-ready visuals and packaging that speaks directly to modern fashion consumers, this swimwear line is ideal for boutiques, pride-focused retailers, and resort wear shops looking to make a statement on the shelf.
Rainbow Swimwear Line Commercial (2025)
Official Website: MODUS VIVENDI
Filming Location: Rio de Janeiro
Release Date: May 5, 2025
Copyright © 2025 MODUS VIVENDI
Fashion boutiques, distributors, and online apparel superstores can get immediate wholesale information via the MODUS VIVENDI B2B Platform.
For direct inquiries, contact the MODUS VIVENDI Menswear Headquarters:
+30 2310 305831 | Email
Connect with the brand:
Facebook | Pinterest | Tumblr | X (Twitter) | YouTube | Vimeo
Stay current on the latest swimwear, fashion trends, and Pride 2025 retail drops—follow the JRL CHARTS Men’s Fashions Tag for daily updates from top LGBTQ+ designers and brands.
