Floreale Swimwear Collection by MODUS VIVENDI

MODUS VIVENDI Launches Floreale – Swimwear in Full Bloom

THESSALONIKI, GR — (05-09-25) — Acclaimed fashion brand MODUS VIVENDI returns this spring with its much-anticipated Floreale Swimwear Line, brought to life through the vibrant new campaign, Beach Bloom. Shot against the sun-drenched shores of Rio de Janeiro, the collection promises a golden summer for men with designs that exude style, confidence, and joy.

The campaign features two models radiating effortless charm as they explore the beach in coordinated floral swimwear, capturing the vivid energy of Brazil’s iconic coastline. Whether jogging along the sand, lounging under swaying palms, or striking a pose with a surfboard, the duo embodies the essence of the line—fun, free-spirited, and unapologetically stylish.

Beach Bloom channels a carefree summer vibe with a fashion-forward edge. Through dynamic photography and playful moments, the campaign transforms nature in full bloom into wearable art. It’s an invitation to express yourself boldly under the sun and let your confidence blossom.

The Floreale collection is available in three striking, summer-ready colorways—all paired with crisp white florals:

• Baby Blue — serene and calming, evoking ocean waves and clear skies.

• Shocking Pink — bold and energetic, perfect for those who love to stand out.

• Neutral Beige — timeless, understated, and effortlessly chic.

With Floreale, MODUS VIVENDI offers more than just swimwear—it delivers a statement of style and self-expression, designed for those ready to make waves this season.

Official Website

Filming Location:
Rio de Janeiro

Release date:
May 5, 2025

Fashion Boutiques, distributors and Online Apparel superstores can get immediate ordering information by visiting Modus Vivendi’s Official B2B Platform.

Article by: Keith Witchka, Staff Writer

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