MODUS VIVENDI introduces the Fur Line Collection

THESSALONIKI, GR — (10-31-24) — MODUS VIVENDI introduces the fashion world to its ‘Fur Line – FW 24/25 Collection’ with model Anestis Vasilleiadis in a stunning commercial that will quickly find its way onto fashion boutique monitors and embedded on fashion boutique websites!

MODUS VIVENDI is excited to unveil its latest Fur Line from the Fall/Winter 2024/2025 Collection that blends timeless luxury with bold, contemporary designs. The collection embraces winter with a striking palette of black and white, featuring fur accents on both underwear and apparel.

“Accompanying the launch is the “Otherwise Romance” campaign, a romantic, gothic exploration of sensuality and style. The campaign showcases a man adorned in elegant fur designs that echo the cool, stark contrasts of winter nights. Shot in black and white, the imagery evokes a mysterious allure, capturing the essence of romance in a goth-inspired atmosphere.

The Fur Line redefines winterwear, focusing on comfort and opulence. The pieces are crafted to elevate both your loungewear and streetwear wardrobe, offering fur-trimmed underwear and apparel for those who seek warmth without compromising on style. ” — MODUS VIVENDI

The man featured in the campaign is the epitome of enigmatic elegance. The fur, a symbol of warmth and protection, paired with the starkness of black and white, creates an aesthetic that is both inviting and untouchable. It’s a celebration of contrasts—softness and strength, passion and restraint—perfect for the winter season.

Watch – Fur Line – FW 24/25 Collection Commercial

Official Website

Fashion Model:
Anestis Vasilleiadis

Director of Photography:
Panos Misailidis

Videography by:
Panos Misailidis

Filming Location:
Thessaloniki, Greece

Release date:
October 25, 2024

Fashion Boutiques, distributors and Online Apparel superstores can get immediate ordering information by visiting Modus Vivendi’s Official B2B Platform.

Article by: Keith Witchka, Staff Writer

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