WET Just Add Sex™ Custom Wholesale Page for Retailers

PENNSAUKEN, NJ — (07-30-24) — Williams Trading Co. is pleased to announce the addition of Wet’s Just Add Sex™ custom landing page for wholesale ordering. This new wholesale ordering portal enables dealers to shop and view Wet’s collections individually for easy selection. The new Wet Landing Page can be found at the following link: https://williamstradingco.com/wet.php.

“As part of our Summer Launch program, we wanted to provide a simple way for approved dealers to log in, shop and order Wet products from the Williams Trading wholesale cart,” said Rich P., CEO, Williams Trading Co.. “This page saves time for our dealers that like to shop and reorder daily or weekly, as items can be added directly to their shopping cart,” said Rich P.

In addition to this custom landing page featuring Wet Products, Williams Trading Co. has also launched a new Wet e-learning course on the popular Williams Trading University e-Learning platform, which serves as an integral part of retailer education with course modules that focus on products, product lines, and sexual health & wellness.

This new educational course from Wet focuses on Wet’s award-winning formulations and all-new packaging that is designed specifically for the Adult Channel. This Wet e-learning course is intended to formally introduce adult retailers and student learners to the Wet Just Add SexⓇ brand, including lubricants, enhancements, and toy cleaner.

It will also offer helpful tips and suggestions for selling lubricants to their customers. Topics covered include packaging, in-store selling techniques, merchandising, and Wet’s formulations.

Retailers as you know, Wet is incredibly pleased to once again be working in partnership with Williams Trading Co., to increase retailer and user knowledge in the adult marketplace.

“Education and reliable information have always been the keys to growing sales in the adult market”, said Michael Trigg, founder of Wet Lubricants. “There is nowhere else that you will receive the level of personal time, care, and attention as in adult retail, and we are thrilled to support the WTU efforts to keep adult retail an integral part of all user’s sexual education and journey.” said Trigg.

After completing the course, e-learners will have the exciting opportunity to test their knowledge with a short quiz. Successful participants can then register for completion, download, or print their certificate. What’s more, each registration earns an entry into the thrilling monthly prize drawing, where winners stand a chance to receive a collection of products from our esteemed Williams Trading University sponsors, sparking excitement and motivation.

Williams Trading University (WTU) is a free adult e-learning resource provided to our dealers with collaborative support from our vendors. Since its September 2015 launch, WTU has certified over 250,000 store associates, impacted retail sales growth, and provided a better store experience for customers. Visit the official Williams Trading University at WTULearn.com.